Wear your great expectations for Minneapolis Public Schools with official Expect Great Things merchandise: t-shirts, sweatshirts, pullovers, and more.

Twin Cities residents now have an opportunity to discover what many Minneapolis parents, students and staff already know: great things are happening in Minneapolis Public Schools. Launched on February 1, 2000, this campaign is the result of a year-long partnership with Carmichael Lynch, an international advertising company that specializes in brand positioning for such companies as Harley-Davidson and Rollerblade. The image campaign, which has been entirely underwritten by our business partners, has been designed to "proudly proclaim" the many positive things associated with MPS. This campaign was made possible by the generosity of Carmichael Lynch employees and full financial support from several business partners.

A message from the Superintendent Carol R. Johnson
Special thanks goes out to our sponsors
Check out the bios of students involved in the print/television campaign
Read a parent's opinion of the campaign, published in the Star Tribune on February 6, 2000
Here's what happens when you expect great things.

Check out the print portion of the campaign below.  

View a commercial - Real Media  
Faster Download

View a commercial - Quicktime  
Slower Download - Higher Quality

If you have additional questions about the campaign, please e-mail answers@mpls.k12.mn.us